Cookie policy

LRC-TE-0043 V5 March 2020

This is the Cookie policy of the websites of Barco NV and the companies affiliated with Barco NV (hereafter jointly referred to as “Barco” or “we”). Barco NV is a public limited liability company under Belgian law, whose registered office is established at President Kennedypark 35, 8500 Kortrijk, Belgium and whose company address is Beneluxpark 21, 8500 Kortrijk, Belgium.

This Cookie policy aims at informing you about the use of cookies by Barco. This policy should be read together with Barco’s Privacy policy, which is available here.

The Cookie policy can be modified, e.g. as a result of new functionalities on the Barco websites that require the processing of personal data. We thus advise you to check this Cookie policy regularly.

I. BARCO WEBSITES AND COOKIES

When you visit our websites, we collect certain information by automated means, using cookies. We may also use other technologies such as pixel tags, browser analysis tools, server logs and web beacons for similar purposes as described in this policy and we may include them on our sites, in marketing e-mail messages or our newsletter, affiliated websites etc., to determine whether messages have been opened and links clicked on. The information provided below about cookies also applies to these other technologies. The information we collect via cookies and other tools is used in a non-identifiable way without any reference to your personal information.

II. WHAT ARE COOKIES?

Cookies are small text files that are installed on your browser, on your computer or on your mobile device. They allow a website to recognize your device. Cookies can have several purposes: to ensure that the website takes into account the user’s preferences by for example remembering language preferences, passwords and log-in details, to collect statistical data, to adapt the content etc.

III. WHICH COOKIES DO WE USE?

We use cookies for different reasons: for the technical and functional management of the Barco websites, to personalise your website visit, to give us commercial and marketing information and to enable users to share content.

We use both first and third party cookies and session and persistent cookies:

• First-party cookies are those set by us on our websites.
• Third-party cookies are set by another domain than the one of the website being visited (e.g. Google Analytics cookies).
• Session cookies are erased when a user closes its browser.
• Persistent cookies remain on a user’s device for a certain period (e.g. 1 day, 1 month, 2 years…).

Below you will find a summary of the cookies that Barco uses on its websites.

Advertising cookies

We use (mainly) third party cookies from companies such as Marketo, Google, LinkedIn, Bing etc. to (i) deliver advertisements more relevant to you and your interests, (ii) to limit the number of times you see an advertisement, (iii) help measure the effectiveness of an advertisement campaign, and (iv) understand user’s behaviour after having seen an advertisement.

Analytical and tracking cookies

We use (mainly) third party cookies from companies such as Hotjar, Google Analytics etc. to understand how users arrive on our websites and how they interact with us on our websites. We also use these cookies to understand how our media campaigns work. This information is used to evaluate and improve the content of our websites and our campaigns and ultimately to improve user experience.

Functional cookies

We use functional cookies to allow a site to remember choices you make (such as your language preference) and provide more enhanced, personal features. These cookies cannot track your browsing activity on other websites and they do not gather any information about you that could be used for advertising or remembering where you’ve been on the Internet outside our sites.

Performance cookies

These cookies collect information about your visit and use of our websites, for instance which pages you visit the most often, and if you get error messages from web pages. These cookies do not collect information that identifies a user. All information these cookies collect is anonymous and is only used to improve how our websites work.

Security cookies

We use security cookies to ensure the security of our websites.

Social sharing cookies

We use social sharing cookies from LinkedIn, Google, Facebook to enable you to share any content of interest on social networks and sometimes we may present some targeted advertisements on these networks based on your interaction with our websites.

More information about the cookies we use from third parties is listed hereunder:

• Marketo
  We use Marketo to manage registrations and form submissions on our websites, to collect and store consent and to send consent-based email communications. We also use Marketo to track web visits if you have registered or submitted a form on our website. Read Marketo’s privacy policy here.
• Google Analytics
  We use Google Analytics to analyze the performance of our websites and follow up on the effectiveness of our marketing efforts. Google Analytics allow us to analyze data in aggregate, we do not collect or store any personal information in Google Analytics. We would like to point out that our website uses Google Analytics with the extension '_anonymizelp()' and, consequently, IP addresses are only used in shortened form in order to prevent direct personal references. Read Google’s privacy policy here.
• Hotjar
  We use the web analysis service of Hotjar (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.). Hotjar uses cookies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will use this information to identify individual users or to match it with further data on an individual user. Read Hotjar’s privacy policy here.

The Demetra webstore (https://store.demetra.barco.com/) uses in addition to the abovementioned cookies the following third party cookies:

Read the Shopify cookie policy here and the cookie policy from Cloudflare can be viewed at: https://www.cloudflare.com/cookie-policy/

We use a number of services, listed below, for advertising based on your web activity, or remarketing:

• Google Adwords
  We use Google AdWords, which enable us to advertise our website in Google search results, as well as on third-party websites. To this end, Google places a cookie in the browser of your terminal device, which automatically uses a pseudonymous cookie ID on the basis of pages you visited to allow interest-based advertising. Further information regarding advertising and Google can be viewed at: https://policies.google.com/technologies/ads
• Bing Ads
  We use Bing Ads of Microsoft. Microsoft Bing Ads places a cookie on your computer if you reach our website by clicking on a Microsoft Bing advertisement. These cookies generally expire after 180 days and cannot identify a user personally. We also use Bing Ads to allow us to have our advertisements appear at the top of the results page for certain search engines. Read Microsoft’s privacy policy here.
• Facebook Pixel
  We use the “Facebook pixel” from Facebook. This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us. We use pixel data to make sure ads are being shown to the right people and build advertising audiences If you wish to disable Facebook cookies on your browser, please visit http://www.aboutads.info/choices/
• LinkedIn Ads
  We use the LinkedIn Ads cookie to track the success of LinkedIn advertising. This cookie is an analytics tool that allows us to measure the effectiveness of advertising by understanding the actions people take on our website. LinkedIn uses cookie data to allow sign in to LinkedIn on our website and/or to enable the LinkedIn 'share' feature. If you wish to disable LinkedIn cookies on your browser, please visit https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
• AdRoll
  We use AdRoll’s smart pixel. AdRoll provides targeted advertising services and may place a cookie on your browser to allow them to serve adverts that are more relevant to you. AdRoll does not save any information regarding visitors using the SmartPixel cookie; the data AdRolls collect includes: (i) Website Activity: This is data about your browsing activity on our websites; for example which pages you visited; (ii) Device and Browser Information: This is technical information about the device or browser you use to access our websites; for example the device’s IP address and type; (iii) Advert Data: This is data about the online adverts AdRoll served (or attempted to serve) you. It includes information such as what page an advert appeared on, how many times it was served to you and whether you interacted with the advert. This data may be used by third parties to target advertising on other sites based on your online activity.
  We do not disclose or share any of your personal data with AdRoll. Please visit AdRoll’s privacy notice for more information: https://www.adrollgroup.com/privacy.

IV. HOW CAN YOU DELETE OR BLOCK OUR COOKIES OR CHANGE YOUR COOKIE SETTINGS?

Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies as soon as you visit our websites. By using our websites you agree we can place cookies on your device.

If you want to block cookies, remove existing cookies or change your cookies settings, you can do so via your browser settings. These settings can be found in the “options” or “preferences” menu of your internet browser.

For more information on deleting or blocking cookies, please visit: http://www.allaboutcookies.org/

However, remember that, if you turn off cookies, certain parts of our sites, some graphic elements may not be accessible or not look as good and you may not be able to use certain applications.

V. QUESTIONS?

If you have further questions or complaints about the Barco websites or about this Cookie policy, you can also contact dataprotection@barco.com.